OneSixtyOne

Bespoke brand strategy, design, and web for the people who care about the details.

You're not a client to us.
You're a partner.

OneSixtyOne is a small, founder-led creative practice. We do brand strategy and design built around where you are and where you're going. Nothing off the shelf.

Our small, trusted network of collaborators lets us build the right team for each partner, each challenge and each creative direction. Close enough to stay focused, with the range to flex when a project calls for it. Shared design principles, high standards and people who genuinely love doing the work well.

How we work

The pillars that shape our approach.

No templates.

Every project starts from scratch. We don't pull from a library of past work and swap the logo. Your brief gets a fresh answer, built for you.

No layers.

The person you brief is the person doing the work. No account managers relaying your feedback through a game of telephone.

No shortcuts.

Spacing, rhythm, the right word in the right place. The details that go unnoticed are usually doing the most work.

No BS.

Timelines, budgets, what's working and what isn't. We'd rather have an uncomfortable conversation early than a costly one later.

What we do

PositioningWhere you fit and why no one else can claim it the same way.

NamingThe right name feels like it was always there. We find it.

MessagingWhat you say, how you say it, sounding like you every time.
Visual IdentityThe look and feel before anyone reads a word.

Art DirectionEvery photo, campaign, and asset feeling like it came from the same place.

PhotographyShot with a point of view. Not stock. Not generic. Yours.
Website DesignClean and built to feel like your brand, not a template.

DevelopmentFast, functional, done right the first time.

SEO BasicsHelps people find you on Google without paying for every click.

Landing PagesOne page, one goal, built to convert.

AuditingWe look at what you've got and tell you the truth.

Brand DNA

Every brand has a code.
We help you find yours.

Brand DNA is what holds a brand together: purpose, voice, positioning, and visual identity. When it's defined, decisions get cleaner. When it's not, things drift.

We map it from the ground up.

Process

Discovery

We get into your world. Your customers, your competitors, your story. We don't start building anything until we understand the full picture.

Strategy

We turn what we learn into a clear brand position. This is what everything else is built on.

Creative

Strategy becomes visual. Identity, photography, and design, all shaped around your brief.

Launch

We stay close through rollout and make sure everything holds together the way it's meant to.

FAQ

Brand strategy engagements run 4–8 weeks. Full identity projects take longer. Websites depend on scope, but we don't pad timelines. We scope honestly before anything starts and build a schedule around it.
Every project is scoped and priced individually. No preset packages, no padded retainers. We're transparent about what things cost before any commitment. Reach out and we'll give you a straight answer.
Both. We've worked with brands at day one and with businesses that needed to rebuild after years in market. What matters is the fit, not where you are in the timeline.
You work directly with us, not an account manager or a junior hand-off. We start with strategy, move into creative, and stay close through launch. You'll always know where things stand and who's doing the work.
Yes. We're remote-first and work with clients anywhere. Being based in Boston just means that's where we sleep. The work happens wherever you are.

Start a project

Let's make something worth talking about.

We keep our roster intentionally small. Every client gets full attention, from the first conversation through launch.